Towards the end of 2018, our founder Callie sat down with Office Depot to chat about last minute holiday marketing tips. What ensued was a dynamic discussion about standing out online, small incremental changes you can make in your business and strategies for real growth. Check out the full video below and comment with any additional questions you want Callie to answer!
It’s finally here! ThatVeganWife is LIVE and we couldn’t be happier. This site was a labor of love and one of my favorite projects to date. If you don’t know Amy Beth yet, take a minute to acquaint yourself. I promise that you’ll be hearing a LOT more from her soon. Whatever I say could never do her justice, but I will say this: Amy Beth is joy and grit personified. She is kind, considerate, patient, the epitome of strong. She sees the world in a way so many should and it only takes one conversation with her to feel a little better about the world. We need more Amy Beth’s in the world.
This project was really special to me because AB and I share something: a winding road with mental health. It’s something most know about me, but may not fully understand. I wish you could’ve been a fly on the wall for our coaching calls because they were POWERFUL y’all. And it wasn’t because of my knowledge rather a creative vortex coupled with many vulnerable moments sharing my story and hers. It was an absolute privilege to share my story with someone who is experiencing similar circumstances. I will remember those calls forever and they’ve become a hallmark of my career. Thanks Instagram, you not only gave me an amazing client but also a lifelong friend.
You probably want to hear a little bit about the site too, right? It is a colorful, content heavy, Squarespace site. This is a story of what happens when a graphic designer and a web designer create a website together.
We started by developing this bold color palette.
Followed by a little inspiration…
Which turned into this…
Okay, we’ve talked enough about the site. Why don’t you hear from Amy Beth herself about the project…
What was your biggest fear before designing a website? Did it come true, and if not, what happened instead?
AB: My fear was the time consumption as well as putting my ideas down and making them come to life. While I've been trained to design websites myself, I know exactly the kind of work it entails. It would have taken me soooo much longer to pull off a site to this quality. There are so many little things you have to think of during the process on TOP of having to be creative.
What, specifically, was your favorite part of the process and your new website, and why?
AB: Just knowing that I have someone who has my back and can help me if I need it. Honeycomb helped me become clearer about what I want and how I want to move forward which has been as valuable as good website design. I don't feel like I'm doing this all by myself. I literally don't know if there's anything I'd change about this process. I've enjoyed this much more than I thought I would and I think how you're doing things has been a huge stepping stone for where I'll be in the future.
What advice do you have for someone who is launching their first website and taking their brand to the next level?
AB: PAY SOMEONE TO HELP YOU. While this is most definitely an investment, you will not regret working with Honeycomb because they're there to walk with you through the entire process.
If you were to talking to a close friend about Honeycomb, what would you say?
AB: I have totally recommended you to friends already! I've told them how personable you made this process. Not only do I feel safe sharing what I'm needing with you, I feel safe in sharing how I'm feeling during the whole process. Honeycomb has made a dream come true for me and given me a lot of my time back by creating systems of action steps for future clients to easily work with me. I've paid for much more than just a website design. Worth every penny.
The FAVE (Favorite Austin Venture or Enterprise) Awards are hosted BY young professionals honoring businesses who support a community FOR young professionals. Nominations were open to the public this summer. After a member vote, the Austin Young Chamber will celebrate the winners at the FAVE Awards Gala on November 9, 2018.
In today’s crowded marketplace, knowing how to build an engaging digital presence from the very beginning is a must.
Callie Kerbo, founder of Honeycomb Creative Co., understands the importance of cultivating brands that are not only visually stunning, but creatively driven and strategically sound. Her passion is helping startups and established businesses leverage their unique brand voice to jumpstart audience growth.
2018 is starting off with a bang here at Honeycomb. Office Depot in Georgetown awarded us with their small business award in honor of their launch with BizBox. Many thanks to The Austin Young Chamber for nominating us and bring an incredible support system over the past two years!
The newly renovated Office Depot locations are beautiful and we've enjoyed working with the downtown location. BizBox offers business services like accounting, legal or HR for small to medium size businesses. If you have a chance, swing by one of their locations and check out BizBox!
My Austin Story
Last May, I moved to Austin without knowing a single soul. Moving to a new city and starting a new job makes for quite the transition, but I'm not one to shy away from a challenge so I added meeting new people to that plate.I know what you're thinking, introverts out there. Meet people?! Sounds scary and not so fun. Trust me, I may be an extrovert in general, but networking and making friends can make me (and really anybody) nervous. So hopefully you especially enjoy this post!
After doing my own research, I didn't feel like I was gaining any traction for finding the right groups for me. A quick Google search led me to Austin Young Chamber. I did a little digging, signed up to be a General Member and then just paid dues for about 6 months without actually attending any events. This is where I tell you, don't be like me and let a membership sit stagnant for 6 months.
At around the same time I joined AYC, I also discovered the world of Meetup (game changer). Being a marketer, the Austin chapter of the American Marketing Association (AMA) was a no-brainer as well as Team Austin. Between the two groups my first several months here were filled with coffees and happy hours meeting lots of new people while expanding my network. This also coincided with the start of Honeycomb and these two groups were fundamental in the first few months of growth. If it had not been for both Team Austin and AMA, I wouldn't have met my mentor, first client, or financial advisers. Seriously cannot stress enough that networking is SUCH a powerful tool.
Austin Young Chamber
I'm going to speak specifically to AYC for a bit. I could write an entire blog post on why you should join AYC if you live in Austin, but at the end of the day it comes down to finding a group that works for you. Unlike most professional organizations where many events feel like you are Oprah throwing out business cards in hopes that maybe one of those turns into a solid lead, these are real, authentic connections.
First off, don't let your membership sit stagnant for 6 months. When I finally decided to go to my first AYC event I walked away with several coffee meetings and even more connections. In one week alone I went to two events and instantly regretted not getting involved sooner. Around this time, they were also promoting one of their signature events, the FAVE awards. I decided to go even though I didn't really know anyone in the group yet. Honestly, this is just me saying that when you jump good things happen. So jump friends, even when it feels uncomfortable and you go to a black tie gala alone. I promise it's worth it.
But you might be saying to yourself, "It's just another professional organization, why should I go?". I'm so glad you asked. Here's a couple reasons I am an AYC Member (#notsponsored):
- Authenticity: Okay so I saw you roll your eyes at the word authenticity. But it really is true, these people are as genuine as they come. Beyond that, their hospitality is next to none. You might come to an event as a stranger, but you won't leave as one. Unlike a lot of groups where it feels like you're an outsider and everyone is somehow already connected, AYC does a really great job of getting outside their "bubbles" to make everyone feel welcome.
- Real Connections: This isn't just a new stack up business cards that will collect dust on your desk. The connections I've made through AYC helped me grow my business faster than I could on my own. Beyond growing a business, I've made true friendships and met people in a wide variety of industries.
- Knowledge is Power: Beyond networking events, AYC offers plenty of opportunities to grow as a professional. It can be difficult at times to find opportunities to grow your skill set particularly if your company does not offer courses or workshops. AYC fills this gap by bringing in experts and other professionals in panels, workshops and forums. This in and of itself is worth what you pay in membership dues.
All this to say, AYC has absolutely changed my Austin experience for the better. If you're here in Austin and have more questions about AYC, comment on this post or email me (firstname.lastname@example.org). I would love to tell you more!
BONUS MEMBERSHIP DISCOUNT:
Also #notsponsored. There is an awesome membership special going on for 25% both General and Elite memberships. So if you're thinking about joining now would be a great time! You can sign up here. I can't wait to see you at an event!
4 Tips for Making the Most of Networking
Here's a few of my tips for making the most out of your networking:
1. Find the right groups for you.
I shopped around when I first moved to Austin. Not every group is necessarily for you and that's okay. There are dozens of groups here, but I found three that really worked for me. Go to events, meet people and then find some groups you want to dive into. Not sure the best groups in your city? Check out Meetup as a starting point. I found AYC on Google so don't underestimate the power of a quick search.
2. Don't be afraid to make the first move.
This one makes the introvert in me cringe a bit, but it also helps push me out of my comfort zone. Don't be afraid to be the first one to introduce yourself. There tend to be pockets of people at networking events and sometimes it feels like everyone knows each other and then there's you. I've learned that sometimes the most effective strategy is just finding a group and shaking some hands. Soon enough you're part of the group. I usually try to do this and move through the room meeting different groups. It's easy to just gravitate towards the people you may know, but making the most of an event means getting out of your comfort zone. Push yourself a little and make the first move.
3. Follow. Up.
So you met a lot of people at the event and now you have a lovely stack of business cards. But here's the deal, the business cards don't email or call themselves. Connecting with them on LinkedIn isn't enough if you're seeking real connections. It's about getting to know an individual on a more personal level. As a consultant, referrals are my bread and butter. It's not enough for someone to have my business card. The real work comes in building those relationships. In my experience, it is the single most rewarding part of going to these events and getting involved. I've met my business mentor, financial adviser, collaborators, and friends all because we actively worked to build that connection. So follow up, ask for a coffee meeting or a happy hour. You never know what kind of doors it may open.
4. Get involved.
For the first 6 or so months I lived here, I simply went to the events and seminars and coffees. Sure, going to events is great. Meeting new people and following up is great, but the real value comes when you dig a little deeper. It can be as simple as volunteering at an event, but getting involved in an organization's committees or volunteer groups only increases the value you'll receive from being a member. It's easy to be passive and strictly participate. Push yourself to dive in. You might just be surprised at what happens when you invest a little more. I know my experience in AYC has only become richer since getting involved in committees.