Meet the Founder: Colleen Kerbo

Hey y'all! Today, I'm just going to give you a little behind-the-scenes look at who I am and what Honeycomb is all about. I would love to connect with you so I'll put all my social links at the end of this post.

We will start with the quick facts:


Bell Buckle, Tennessee

Currently Residing:

Austin, Texas


Prep: The Webb School, Bell Buckle Tennessee

Undergrad: Abilene Christian University, Abilene Texas

Started from the bottom...

From the age of 4, it was apparent I was a creator. From making model houses out of cardboard boxes to turning the dining room into a restaurant, my passion was creating something out of nothing. Growing up my parents not only encouraged but challenged me to follow those interests. They provided me the opportunities to be challenged in school when it was apparent that other educational options would come up short. In every step of my life, they encouraged my growth giving me opportunities to fail and re-adjust in a safe environment. They lived out "work hard and stay humble" long before it was a tagline on t-shirts and coffee mugs.

They pushed me and challenged me to constantly improve, that complacency had no place in our home. We do not settle, we do not take no for an answer. We push forward, we work hard. That they did and everything I am, I owe to their constant faith in me. God and my parents deserve all the credit.

My parents are fundamental in who I am. However, there's a very special place that was fundamental in shaping my growth. The Webb School poured into me for seven years. There's so much I can say about my education there, but more than anything they are responsible instilling character and integrity into me. One thing that always impressed me about Webb was the level of care. It was one giant family and my teachers truly cared about all of us. More than just helping us get into college, they cared that we were good humans. My favorite Sawney Webb quote happens to be, "Don't be a spectator, take a hand in the game". This mantra stays in the forefront of my mind in business and in life.

While completing my undergrad in Abilene, I worked for a small business. For almost he entirety of my college career I thought my passion was event planning and design. However, I was given the opportunity to dabble in eCommerce and social media. My bosses would often say, "Are you getting geeky over there?". Admittedly, I'd fallen in love with the tech world.

Why I started Honeycomb...

I started Honeycomb to empower business owners. For me, it's showing them that social media is a beast they can conquer. That they can still be authentic, real, and all the things that brought them this far. It's putting them in front of 2.1 billion potential customers. And showing the world why they matter. It's more than a follower count and likes, it's telling a story the world needs to hear, their story. Because the world needs more of them: hustlers, movers and shakers, the moms and pops, startups and makers.

It's an honor to run alongside some of the most talented and passionate individuals I've ever met. I wake up every day to do what I love and realize that is a privilege. To be able to encourage, coach, and rub shoulders with such incredible people is my greatest joy.

Favorite spot to work...

Austin is known for its food and coffee shops. My current favorite is Seventh Flag Coffee or Walton's. If you stop by Walton's try the avocado toast. You won't be disappointed.

When I'm not working you'll find me...

On the golf course or creating. One of my favorite hobbies is golf and I've been playing for nearly 10 years now. Working in florals for over 2 years, you can often find me in the Central Market flower section picking out blooms to design.

Favorite spot to unwind...

By far, my favorite happy hour is Parkside on 6th. If anything, go for the 50% off oysters! Their cocktails are the bee knees.

If I'm shopping local you'll find me at...

So it's no secret I love shopping local. Austin has an incredible culture that encourages keeping it local. Some of my favorite spots in Austin:

  • Maya Star on South Congress (fashion)
  • Luxe Apothetique on 2nd Street (fashion and gift)
  • Beau Kisses (fashion and gift)
  • Seventh Flag Coffee
  • Brew + Brew (coffee and beer)
  • Mueller Farmer's Market

Life motto:

Work hard, be nice to people, give God the glory.

Let's be friends! My social links are below and I would love to connect with you there!